Client case: Woodland

Every year, more and more brands come to Portugal to shoot new collections of clothing, footwear and accessories. The authenticity of the local style, nature and architecture is key when choosing a location. In this article we will tell you about a large two-day shoot for a leading national Indian clothing brand, Woodland.

Brand objectives

This photo shoot was made to present the new spring-summer collection. The main idea was to show the active leisure of friends who spend their vacation exploring Portugal. Naturally, the shoot was done with professional models – three guys and one girl. The key aspect of the project was that the photos had to tell different micro-stories and not just show beautiful people in stylish clothes and shoes. The second important wish of the client was to show the maximum elements of clothing and accessories in the frame – from branded shoes to sunglasses. For this reason, most of the shots are full-body shots. The 60 megapixels of our photos allowed to enlarge the resulting images 2-4 times without losing quality when the client wanted to show specific details.

Preparation and Process

Behind every shoot there is a large team and a lot of work. This shoot involved over 15 people – the production agency, stylists, makeup artists, assistants, photographer and videographer, as well as the client’s team. Our involvement began long before the shoot itself, with online meetings with the Woodland’s Indian creative agency and production. We spent several weeks discussing the logic and ideas of the shoot in detail, participating in the selection of locations and models. Before the shoot, we spent several days together on location scouting, visiting all the locations and selecting specific spots. This preparation ensured that every minute of the shoot was effectively used to realize a defined photographic idea.

First day of shooting

For the first day, a beautiful authentic mansion (“quinta” in Portuguese) from the 17th century in the suburbs of Porto with a large territory, a beautiful old garden and a swimming pool was chosen. According to the idea, all the shots showed the emotions of the friends and their vacation in this quinta.

Second day of shooting

For the second day, we chose the central streets of Porto, having previously obtained a legal permit from the city council. Of course, shooting in the middle of the tourist season is quite a challenge! But the talent of a photographer is to find the right spots and the right angles, so that later even colleagues ask: “But I know what crowds there are! How did you manage to show the empty space?..” That day we were very lucky with the sunny weather. The shots came out vivid and really interesting. As we like to say, the viewer must believe in the reality of what he sees in the photo.

The result

Big shoots are mini lifes, lived by the whole team. The result was more than 20,000 photos that we delivered to the Indian production. The Woodland clients were very satisfied with the work. The finished shots of this campaign adorned top billboards and 450 brand stores across India. It was a pride to see our work on the brand’s website and social networks. And our models have become celebrities in India! 🙂

I hope you found this information useful. If you have any questions, would like to share your ideas with me, or have already decided to inquire about my photo and video projects, choose a convenient way to contact me right now. Let’s create your beautiful fashion stories together! 💛

Author: Julia Yatel