Client case: Nakoa

Brands come to Portugal to shoot both spring-summer and autumn-winter collections. This is understandable, as our country is an ideal place for any kind of photo shoot at any time of the year. In this material, we show you an example of ready-made content for our valued client – the beautiful clothing brand from Finland, Nakoa.

The brand came to us with the brief to shoot a spring-summer clothing collection. We organized the entire project on a turnkey basis – from the idea, model and location to the retouched photographs. 

Brand objectives: 20 looks, one model, bright and colorful pictures, a location in a classic Portuguese style, combining typical local architecture and the ocean beach beauty. 

The model. Over the years we have built up a personal list of the best models we have worked with. For our clients, we prepare recommendations and detailed information with examples of shots from the model’s portfolio. Such a document makes it easy for the client to choose the woman or man who best fits the brand’s style.

Location. For this shoot, we offered the client several options. The brand chose Santa Cruz, a small coastal town 70km from Lisbon. For us, this is one of the most beautiful and authentic places. As we are lucky to live here, so we know the place very well and were delighted with the client’s decision. 

Photographic style. One of the clients’ wishes was to take sunny, bright, and colorful photographs. Firstly, they have a lot of bright fabrics in their collection. Secondly, they wanted the photos to capture the spirit of the sunny summer coast. In addition, the brand supported the idea of combining both fashion style and smiling photos. This mix is one of the latest trends in the world of commercial photography.

Any brand needs to remember that their product is sold by the whole picture “model – clothes – accessories – emotion – location”. The main test of a successful photograph is whether the viewer sincerely believes in the reality of what is happening in it. Photography should be filled with real life, not plastic, staged poses. 

Here is an example of a look that each client receives after the shoot. As you can see, each dress is shown from different angles. Shoppers can easily see what the outfit looks like from the front and the back, different details, the texture of the fabric. In addition, each photo has a certain emotion and mood. At the client’s request, we took mostly vertical photos and only a few horizontal ones for web banners.

An example of shots that combine several elements well – is the brand’s colorful dresses and Portugal. Of course, the dress is the main element when shooting a collection for the brand. But we always remember that the client is coming to Portugal, so authentic landscapes and architecture should also be visible in the frame.

As we said, one of the client’s wishes was to create fashion-style shots. And these are the special emotions of the model, the color correction, the poses, and the energy of the frame. All these components helped us to do our job perfectly.

Of course, the most noticeable emotion in a picture is a smile. At the client’s request, we created some of the looks with joyful emotions to match the clothes.

The final stage of the project was to shoot on the beach in the golden, soft light. Our favorite beach in Santa Cruz was perfect for this. Together with the client, we decided to shoot dark dresses, as well as dresses with a special brand pattern.

I hope you found this information useful. If you have any questions, would like to share your ideas with me, or have already decided to inquire about my photo and video projects for yourself, choose a convenient way to contact me right now. Let’s create your beautiful fashion stories together! 💛

Author: Julia Yatel